Business Architecture for Mid-Market CEOs that play the long game

Your company outgrew the way you run it.

You built a company that works. Now it's stuck, leaking margin, or breaking under growth pressure. The problem isn't effort - you've never worked harder. The problem is underneath, and no one inside your company can see it.

Which of these is breaking? See how I work

If your company does €2M–50M in revenue with 10–300 people, this will sound familiar.

Sound familiar?

The symptoms that show up when a company outgrows its operating model.

01

The company can't run without you for one month. Your family gets what's left of you.

02

Decisions take too long, or get made and then quietly reversed a week later.

03

Nobody else clearly owns outcomes. Everything still goes through you.

04

Revenue grows but profit doesn't follow, and nobody can explain where the margin goes.

05

You hired senior people who hit their individual targets, but the company isn't improving.

06

After leadership meetings everyone leaves aligned, then executes in different directions.

Seven questions that expose where it breaks

Each one points to a place where your operating model fails under growth pressure. If one or two hurt, a targeted fix may be enough. If three or more, the problem is foundational.

  1. Can you point to exactly where margin is leaking or does "we're growing" mask the fact that profit isn't following?
  2. Your people hit their targets but the business doesn't improve. What are you rewarding that you shouldn't be?
  3. How many decisions from last quarter are still open, or were made and then quietly undone?
  4. When something important falls through the cracks, is there a name next to it or does the whole leadership team shrug?
  5. How often do you override the numbers with your gut because you don't trust the data?
  6. How many members of your Leadership Team would define "Strategy" the same way?
  7. When was the last time the company ran fine without you for one month?

If three or more hit home, tell me which ones in one sentence.
I'll respond personally within 24 hours.

No pitch. No newsletter. Just a personal response from someone who's spent 20+ years solving exactly this.

How I help

Diagnosing where the business architecture broke and rebuilding it with you. Not coaching, not a plug-and-play framework. Structural work on the operating model while the company keeps running.

Starting point

Structural Clarity Scan

90 minutes of honest conversation. I ask the questions nobody inside your system will ask. Within 48 hours you get a one-page risk map, then you decide what happens next.

Targeted fix

Architecture Lab

Two days with your Leadership Team. We isolate the failing parts, design the fix, and leave with ready-to-deploy experiments. Not a report to review later.

Full rebuild

Long-term Advisory

6 to 36 months working alongside the CEO. Rebuilding the business operating system component by component. Starts with a 30 day full business audit. Maximum two concurrent clients. This is where real change happens.

Track record examples

Three companies where I delivered succesful change through multi-year engagements.

Open-access academic publishing · 2+ years

Scaling from 30 to 100+ people across two countries without losing what worked

Built a 50 people delivery unit, the cross-border operating system, leadership team cadence, and performance architecture that carried the company through 3x growth.

Acquired by Wiley for €300M
Conference management SaaS · 2+ years

A founder who built on instinct needed architecture to scale

Designed the business operating system, delivery pipeline, strategy cascade, and performance management to replace founder dependency with structural accountability.

Leadership team confidence in strategy: 4.6/5
Digital services agency · 1+ year

A strong agency that never built the system to run itself

Embedded two days per week. Built vision, working processes, customer success framework, and formed the management team.

From improvisation to documented operating system

What CEOs say

“If I ever have the privilege of leading another rapidly growing company, Andrei will be one of the first people I call.”
Paul Peters
CEO, Hindawi (now Angel Investor)
“For any founder or CEO who's trying to scale, you need someone like Andrei by your side. He's now part of my essential toolkit for running a business.”
Paul Killoran
Founder & CEO, ExOrdo
“He opened my eyes several times. I learned from him how to run a healthy business, to focus on what's important and to grow knowing all the parameters, not only the most visible ones.”
Georgiana Dragomir
CEO, Grapefruit
“His major contribution was guiding people out of their thinking patterns. He used a ton of patience, steadiness, and a methodical approach to create the building blocks of a new model.”
Marius Lupu
CTO, Hindawi (Iasi subsidiary)
Andrei Gheorghiescu

Andrei Gheorghiescu

20+ years building and restructuring operating systems for technology companies across Europe. Background in entrepreneurship (4 companies founded in my first 10 years), software delivery, and organizational design.

I sit with CEOs who've hit a wall they built themselves, help them see the architecture underneath, and rebuild it together.

LinkedIn →

Structural problems compound silently.
Exposing them starts with a conversation.

Two ways to start. Pick whichever feels right.

andrei@gheorghiescu.ro  ·  +40 744 421 848